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ConnectorSemrush

Semrush integration for Claude and Codex

Connect Semrush once, then control which Spaces can use its approved tools and data without pasting credentials into prompts or threads.

Use Semrush from Claude

Add the Semrush connection to a Space that runs Claude, then use it from every channel in that Space.

Use Semrush from Codex

Add the Semrush connection to a Space that runs Codex, then use it from every channel in that Space.

Use Semrush from Sidekick

Connect your own OpenClaw to Sidekick while type.com provides the conversations, permissions, connections, skills, and automations.

Marketing & Social

What the Semrush connector can do

Semrush is an SEO and search marketing suite for keyword research, competitor analysis, and paid search insight. Through type.com, Claude can pull Semrush backlink lists, anchor text breakdowns, authority score profiles, and the ad copy competitors have run, then explain what it means in plain terms. It can also check remaining API units before starting a large pull.

One connection, many Spaces

Connect Semrush once, then decide which Spaces can use it in threads, skills, automations, and coding work.

What teams do with Semrush in type.com

Audit a competitor's links

Pull a rival's backlinks and anchor texts, then have the agent group them by type so your content team sees which sites to pitch.

Try asking
Get Semrush backlinks and anchor texts for competitor.com and group the top 50 referring domains by site type.

Study competitor search ads

Retrieve the ad copy Semrush has seen for a domain in a given region and summarize the angles and offers they lean on.

Try asking
Pull the ad copies Semrush has seen for rivalco.com in the US database and summarize their main messages.

Watch your API budget

Check the remaining Semrush API units before a big research job, so a weekly competitor report does not stall halfway through the domain list.

Try asking
How many Semrush API units do we have left? Estimate whether that covers backlinks for our 10 tracked competitors.

Representative actions

  • Check Semrush account units balance

    Shows how many Standard API units remain on the account, so you can plan larger requests.

  • Get ad copies

    Returns distinct search ad copies Semrush has recorded for a domain in a chosen regional database.

  • Get anchor texts

    Lists the anchor texts used in backlinks pointing at a domain or URL, as a CSV report.

  • Get authority score profile

    Breaks down how a target's referring domains are spread across Authority Score levels.

  • Get backlinks

    Retrieves backlinks for a domain or URL, for link audits and outreach research.

Connection

API and auth details

Semrush supports API-key authorization for SEO, Trends, and Listing Management APIs and OAuth2 for selected Projects, Map Rank Tracker, and deprecated Listing Management APIs.

FAQ

Questions people ask before connecting Semrush

What SEO data can Claude get from Semrush?

Claude can pull backlinks, anchor texts, authority score profiles, and observed competitor ad copy, and it can check your API units. It posts the findings in a type.com thread so marketers can discuss them right away.

How do I authenticate Semrush?

Semrush supports an API key, which you add once to the connection, and OAuth for some project APIs. Admins choose which type.com Spaces can use it, keeping credentials out of threads.

Can I get a recurring competitor SEO report?

Yes. A type.com automation can run weekly, pull Semrush backlink and ad copy data for your competitor list, and post a summary of new links and messaging changes to your marketing channel.

Is this the same as an MCP server for Semrush?

Not exactly. type.com uses connectors and connections to give selected Spaces access to approved app tools and data. Some connectors use hosted MCP, while others use OAuth, API keys, service accounts, or custom APIs.

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